We all understand how crucial it is to protect and restore our natural environment and biodiversity.

The hospitality industry and tourism activities rely heavily on these natural “assets” and can either put a major strain on them or contribute to their preservation.

Hospitality professionals should leverage the powerful experience of travel to achieve the long-term transformation of human behaviors we need to regenerate our planet.

Through awe-inspiring – yet educative – experience, hotels can foster a sense of will and agency among the guests that will last long after their stay.

If done smartly, hotels can build a strong relationship with their guest before, during, and after the stay and turn their guests into sustainability ambassadors.

Check out my latest viewpoint on HospitalityNet to know more about it here.